Failure to Launch the Space Force Brand

“Austin, we have a problem.” I can only imagine those were the first words out of Duff Stewart’s mouth on December 19, 2020 when Vice President Mike Pence unveiled the moniker for members of the U.S. Space Force: Guardians. As CEO of GSD&M, the Austin-based ad agency charged with building the brand for this newContinue reading “Failure to Launch the Space Force Brand”